How to use our resources and potentials in the development of the domestic tourist offerings? Our approach to the solution of this question includes the activities in the following fields: Development and promotion of a tourist product, research of potential markets for receptive tourism, training of tourist personnel, integral promotion of tourist destinations, branding of hotels and catering facilities, tourist attractions or regions.
Our experience comes from the destinations and projects in Herzegovina - trails of wine and cheese, then Ozren, Doboj – sport and recreation, Vranica, Fojnica – Recreational Centre Brusnica, Posavina – heaven for hunting and fishing, Drina – cross-border cooperation, Trebinje and i Herzegovina–Neretva Canton – strategic directions of tourism development, Bratunac municipality – development of agritourism, etc.
Development of tourist destination
One of the most recent projects in tourism is the building and promotion of a tourist product named “Ozren Outdoor”. The tasks included designing and setting up of a website www.ozren.org, creation of slogans, design and prepress of tourist brochures, wrote and translated texts, made striking photographs, completed GPS mapping and processing of trails, uploaded slide presentation to YouTube, SportyPal, Facebook and done many other small things like this business card in the shape of a bookmark.
Promotion
Here you can see front pages for the series of six promotional tourist brochures as a part of the “Ozren Outdoor” project. The slogan used is “Ozren – welcoming mountain of an active vacation!"
Our agency was a sponsor of several sport and recreational events, thus contributing to the values important to our region. We were sponsors of Ozren’s Mountaineering Marathon in 2012, as well as in the establishment of the first cycling and recreational club in Doboj, and organizers of the first – promotional cycling race Doboj 2011, together with other donors and sponsors, as you can see on the official posters:
Tourist signboards
Making of tourist signboards requires a lot of time, research and technical knowledge. Due to our experience in the work with GPS devices and subsequent data processing (.GPX) and usage of set of graphic tools, this task was given to our agency. The concept was developed in cooperation with the Tourist Association of Doboj Municipality and consultations with the mountaineering and cycling clubs which led to data content for the network of tourist and information boards that are currently being placed on the main hiking and mountain biking trails.
The goal of the tourist signboards project
The development and promotion of a new destination of outdoor tourism in Ozren mountain nearby Doboj, through the establishment of tourist infrastructure with the aim to allow easy and simple movement of guests and visitors, allowing them to get acquainted with Ozren attractions and contributes to their safety.
